Community Organizing for the Next Millennium

Series: Prevention Tactics Vol. 7, Iss. 3 Topic: Community Norms, Sustainability

It used to be easy to gather community support to protest an offensive ad campaign, but how do you counteract the new marketing trend of “real life experiences”? How do you counteract traveling, alcohol-industry produced, one-time events? We need to expand our work to address the industry’s latest antics. Our local or regional community groups must link up to form expanded state and national coalitions that can tackle “experiential” and youth oriented alcohol marketing.